![]() From Sponsored Content to InMail, LinkedIn lets you. Whether you want to browse tips based on ad format or fine-tune your targeting strategy, you’ll find it all here. LinkedIn is the ideal platform to promote your content in front of a clearly targeted business audience. We’ve seen this notification appear after 100 to 250 connection requests sent per week. This is not a warning or ban (none of our clients have ever been banned), it’s simply a notification that asks users to lower the amount of invites they send on a weekly basis. Here you can explore our best advice on everything from getting started to managing your budget to measuring your results. LinkedIn has recently been sending the message above to more and more users. Feeling Inspired by These Examples of LinkedIn Ads?įind ad tips and best practices for crushing your own campaigns in the LinkedIn Success Hub. In order to create an ad campaign on LinkedIn, you will need the following: LinkedIn account Understanding of your target audience Ad copy (Ad headline + Ad. As a result, the company grew its email database by more than 25% and achieved excellent click-through rates. Integrative Therapeutics set the stage for maximum impact with its featured eBook by first researching topics that were gaining most traction within the industry. ![]() But by aggregating known titles and relevant skills, they developed the right audience and engaged them with a mix of Sponsored Content and Message Ads. How to create your LinkedIn Ad account + Business page The first thing you have to in order to run your campaigns is create your regular LinkedIn account. And because LinkedIn is owned by Microsoft, one of the unheralded features of LinkedIn Ads is that its audiences can also be used in Microsoft Advertising (nee Bing Ads. The job titles for people who benefit from their products vary widely, so targeting by traditional means can be tricky. LinkedIn offers more than 20 categories to target the right audience. LinkedIn Ads, like any other ad platform, also supports remarketing and lookalikecalled customer matchaudiences, which can be a great way for brands to expand their reach. This is the case for Integrative Therapeutics, a manufacturer and distributor of nutritional supplements marketed to integrative medicine clinics across the country. ![]() Some companies lack clearly-defined professional labels within their customer base.
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